From Texas to Goiás: How Rodeos Imported Country Music Into Brazil
A cinematic editorial about how rodeio arenas connected Brazil to the American West, transforming country music, cowboy identity and western aspiration into a new frontier economy.
A cinematic editorial about how rodeio arenas connected Brazil to the American West, transforming country music, cowboy identity and western aspiration into a new frontier economy.
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FAZENDA RODEO
Founder & Head of Digital Strategy, Fazenda Rodeo Ecosystem
Nashville & São Paulo
Specialist in Marketing, SEO, and Full Stack Development, focused on the global agribusiness ecosystem. Founder of Fazenda Rodeo, a platform that connects Brazil and the USA through elite real estate, digital country radio, and specialized MarTech tools. We bridge the gap between traditional ranching and the digital frontier.